Genelec opens new Seoul Experience Centre

Genelec, the world leader in professional loudspeaker solutions, has added Seoul to its growing global network of Experience Centres. Visitors to the new Seoul Experience Centre will receive expert advice on Genelec technology, and enjoy an exceptionally high quality critical listening environment, from stereo to immersive. The Seoul location joins other existing Genelec Experience Centres across Europe, The Americas and Asia – all of which share the same mission of helping customers to understand and experience the finest in sound reproduction.

Located in the city’s Jongro area, the Seoul Experience Centre is a collaboration between Genelec and its local distribution partner SAMA Sound. Offering a wide selection of solutions from Genelec’s Professional Audio, Installed Sound and Home Audio ranges, the Centre is hosted by SAMA Sound’s Genelec Product Manager Wonjoo Lee and tech specialist Jaehyuk Han, who are on hand to offer personal demonstrations and advice to customers who pre-book appointments.

The Seoul location is divided into 3 distinct zones. The Immersive Room is designed to allow visitors to experience Genelec’s UNIO monitoring ecosystem, with a 9320A Reference Controller acting as a hub for both 7.1.4 in-room loudspeaker and personal headphone monitoring. The in-room Smart Active Monitoring system comprises a combination of 8351B three-way coaxial monitors and W371A woofer systems in the LCR positions, 8351Bs in the surround and height positions, and a pair of 7370A subwoofers – all configured and calibrated via GLM loudspeaker manager software. With the ability to instantly switch between in-room and personal headphone monitoring, this room showcases how UNIO acts as a seamless bridge between the two, with excellent translation in both directions.

By contrast, the Demonstration Room offers a range of stereo systems for both professionals and audiophiles. A selection of Genelec professional studio monitors can be auditioned, with and without subwoofers, while Home Audio enthusiasts can experience the 6040R floor-standers and the entire range of G series loudspeakers and F series subwoofers.

Finally, the Smart IP Zone allows integrators, consultants and users alike to evaluate Genelec’s Smart IP family of PoE installation loudspeakers. Operating via a single CAT cable which delivers audio, power and loudspeaker management, Smart IP is now a key part of Genelec’s Installed Sound offering. Combining exceptional sound quality and networked convenience, Smart IP’s scalability, flexibility and speed of installation is leading to its deployment in an increasing number of prestigious global installations.

Looking forward to his role as host of the new Centre, SAMA Sound’s Wonjoo Lee comments:
“At SAMA Sound, we are thrilled to announce the opening of the Seoul Experience Centre. This space, created with significant support from Genelec, is designed to offer visitors an exceptional audio experience. Here, audiophiles and professionals alike can immerse themselves in Genelec’s innovative technology and discover new dimensions of sound. Moving forward, SAMA Sound and Genelec will continue to collaborate closely to deliver even more advanced audio experiences, and we invite all our customers to stay tuned for future announcements.”

Genelec Business Development Director Ken Kimura adds:

“The Seoul Experience Centre offers local customers the perfect opportunity to audition our solutions in a controlled, high quality listening environment, and get expert personal advice in a relaxed atmosphere. As well as showcasing models from all market segments, our Experience Centres provide a unique opportunity for professional customers to experience our new UNIO ecosystem working across stereo and immersive formats. We firmly believe that our Experience Centres are continuing to bring us closer to our global customers, through education and the appreciation of exquisite audio performance.”

To learn more about the entire network of Genelec Experience Centres, and to make an appointment, please visit www.genelec.com/experience-centres